Master Search Engine Marketing with The DigiTank

Learn Paid Marketing That Drives Results
 
Curious how businesses appear at the top of search results — and how they turn clicks into customers? This SEM course with real projects walks you through the world of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) from the ground up. Through practical lessons, demos, and campaign walkthroughs, you’ll learn to set up and manage Google Ads, build high-performing campaigns, and understand what makes paid marketing work in the real world.
Whether you're new to paid ads or want to sharpen your skills, this online PPC course is built to help you run campaigns with clarity and confidence.
 
Curriculum
From campaign setup to bidding strategies, this paid digital marketing course walks you through every core concept — using real-world tools, demos, and analytics.
1. Search Engine Advertising (SEA)
Introduction to Paid Search Advertising
Key differences between SEO and SEA
Search Engine Marketing (SEM) fundamentals
 
2. Role of SEA vs. SEO
When to use SEO vs. SEA
How SEA supports short-term goals while SEO drives long-term success
Integrating SEO and SEA for optimal performance
 
3. Keyword Planning
Understanding search intent and how it relates to keyword planning
Keyword research for paid search campaigns
Match types in Google Ads (Broad, Exact, Phrase)
Negative keywords to refine targeting
 
4. E-Commerce and Performance Marketing
Integrating SEA with e-commerce platforms (e.g., Shopify, WooCommerce)
Setting up Google Shopping Ads and dynamic remarketing
Retargeting strategies for online stores
 
5. SEO and SEA Synergy
How SEO and SEA can work together to maximize visibility
Using data from SEA campaigns to inform SEO strategy
Budget allocation and resource management between SEO and SEA
 
6. Setting Up a PPC Account
How to create and configure a Google Ads account
Structuring campaigns and ad groups effectively
Choosing the right settings and configurations
 
7. Display Ad Types
Different types of display ads: Banner, Text, Rich Media, and Responsive Ads
Where display ads appear on the web (Google Display Network, third-party websites)
Creative best practices for display ads
 
8. Video Ads
Introduction to video advertising on YouTube
Types of YouTube video ads: TrueView, bumper ads, overlay ads
Tips for creating high-conversion video ads
 
9. Remarketing
What is remarketing and how does it work
Types of remarketing: Standard, dynamic, and remarketing lists for search ads (RLSA)
Best practices for remarketing campaigns
 
Skills You’ll Gain
Google Ads Campaign Management
Search Engine Marketing (SEM) Strategy
Paid Search Copywriting
Keyword Research
Bidding & Budget Optimization
Display & Video Ad Campaigns
Remarketing Strategies
Performance Marketing for E-Commerce
SEO & SEA Integration
Bidding 
Quality Score Improvement
Audience Targeting & Segmentation
 
Why Learn with DigiTank?
 
Built for Beginners, Designed for Impact
The PPC course that starts from scratch — no jargon, no guesswork, just practical steps that lead to real results.
Hands-On Google Ads Training
Walk through live campaigns and dashboards so you're not just learning — you're doing.
Always Industry-Relevant
This SEM online course is continuously updated to reflect current bidding models, ad formats, and platform algorithms.
Learn From Active Campaign Managers
Our trainers run paid campaigns daily — which means you’re learning strategies that are in-market and working right now.
Real Projects + Certification
Complete paid marketing courses with campaign setups, ad copies, and strategies you can showcase — and earn a DigiTank certification that proves your skills.