Master Search Engine Optimisation with The DigiTank

Curious about what helps websites rank on Google? Learn how search engines work and explore ways to enhance your online visibility with DigiTank. From keywords and on-page optimization to backlinks and technical SEO, we break it all down into easy, practical lessons. Whether you want to grow a brand, blog, or business, this course gives you the skills to get seen and stay on top.
 
Curriculum:
From the basics to advanced strategies, our curriculum is designed to turn you into an SEO pro, one step at a time!
 
1. Organic Search and Keywords: Overview
Introduction to SEO and its significance
The role of organic search in driving traffic
Overview of SEO vs. Paid Search (SEA)
 
2. Fundamentals of Search Engines
How search engines work
Crawling, indexing, and ranking
Understanding SERPs (Search Engine Results Pages)
 
3. Search Engine: The Process
User search behavior
Search engine algorithms
The ranking factors that affect SEO (e.g., relevance, content quality, backlinks)
 
4. Keywords and Keyword Search
Keyword research fundamentals
Types of keywords: Short-tail, long-tail, and intent-based keywords
Tools for keyword research (e.g., Google Keyword Planner, Ahrefs, SEMrush)
 
5. On-Page SEO
Optimizing content: Titles, meta descriptions, headers, and alt text
Internal linking strategies
URL structure best practice
Mobile optimization and page speed
 
6. Off-Page SEO
Importance of backlinks
Link building strategies
Social signals and their indirect influence on SEO
Influencer outreach and guest blogging
 
7. Technical SEO
Site architecture and URL structure
XML sitemaps and robots.txt
Fixing crawl errors and ensuring proper indexing
Structured data (Schema Markup)
Mobile-first indexing and AMP (Accelerated Mobile Pages)
 
8. App Store Optimization (ASO)
Overview of ASO for mobile apps
App store ranking factors
Keywords, reviews, and app metadata
Tools for ASO
 
9. Competitor Research
Why competitor research is essential for SEO
Tools for competitor analysis (e.g., SEMrush, Ahrefs)
How to identify competitors' strengths and weaknesses
 
10. SEMrush: Demo
How to use SEMrush for competitor keyword analysis
Identifying paid and organic keyword opportunities
Using SEMrush to uncover competitor ad strategies
 
Skills You’ll Gain:
Search Engine Optimization
Keyword Research
On-Page 
Off-Page SEO
Technical SEO
SEO Content Optimization
Link Building Strategies
Mobile SEO 
Competitor Analysis
SEMrush
App Store Optimization (ASO)
 
Why Learn with Digitank?
 
Step-by-Step Learning
- No jargon. Just simple, structured lessons that build your SEO knowledge from the ground up.
 
Real-World Tools & Practice
- Learn the same SEO tools professionals use — and apply your skills through hands-on projects.
 
Updated for Today’s Algorithms
- Our course content evolves with search engine updates, so you’re always learning what’s relevant now.
 
Expert-Led, Industry-Tested Insights
- Learn from digital marketers who’ve ranked real businesses — not just theory, but a strategy that works.
 
Portfolio-Ready Projects & Certification
- Finish the course with practical work you can showcase to clients or employers — plus a certificate that counts.